Zaheer Nooruddin is a co-author of the new book ‘The Social Media MBA’ published by Wiley and his chapter is called ‘Digital Dragons, Elephants and Tigers’ explaining social media trends in Asia.

It’s a fact that companies so far have only scratched the surface of what can be achieved with social media and this is first book for the experienced social media professional that want to take their activities to the next level. Here at Tech Talk we will give you a mini Social Media MBA that comprise of 15 chapter previews over 15 weeks with the thought leaders featured in the book.

Zaheer is the head of D/BM, global PR firm Burson-Marsteller’s integrated digital and social media influencer practice. Zaheer is also the firm’s Digital Chief Marketing Officer for Asia, and their Lead Digital Strategist for Greater China. Based in Hong Kong, Zaheer travels extensively on business and speaking engagements. He was previously the founding head of Edelman Digital in China. He has also held senior roles at international digital marketing agencies, Proxim- ity Worldwide/ BBDO, Ogilvy and Wunderman. A truly global citizen, Zaheer has lived and worked in India, China, the Middle East, Japan and the US. He counsels multinational companies on digital, social web, media and business strategies.

Twitter: http://twitter.com/zooruddin
Blog: http://www.zaheernooruddin.info

In his chapter Zaheer Nooruddin will introduce you to the dynamic and diverse social media landscapes of the Asian continent. He will examine the most compelling reasons for businesses to participate in social media, the opportunities for communications and marketing, while understanding the many challenges they will face in Asia. He will invite you to consider how companies and organizations doing business in Asia should think to incorporate social media and digital storytelling into their integrated communications and marketing strategies in Asian markets. He will answer questions like why microblogging in China is such a unique story, how different Asian markets vary and what is the extent of social media use in Asia?


With regards to social media what should companies plan for in 2012 to take the next step?
ZN: “Companies that have spent the last 1-2 years in social media need to look for ways within their strategies to take their commitment, design and community engagement to the next level. Deeper engagement, better design, and a stronger commitment to their social media presences is the next step forward, while constantly persevering to integrated their social programs and content with traditional corporate and brand marketing and communications programming and content, as exploring their options in Social CRM and Open Leadership and Social Business models”.

ZN: “In Asia, the big theme in 2012 is Commitment. Companies operating social media programs in Asia have essentially only been dipping their toes into the possibilities and opportunities to extend their marketing, communications, loyalty and direct sales programs with social media. 2012 will see companies staking a stronger commitment in social media, setting up presences and designing the content that will lead to long-term relationships with key online stakeholders and consumer audiences.”

What company is the best at this today?
ZN: “The last time I checked, no company was doing a perfect job at social media in Asia, but a lot of companies are trying and doing very well at trialing programs, some successful and some not so successful. I do think B2B companies can shine a light on how to use social media for business with a focus on ROI to B2C companies, who are traditionally more ‘active’ in the social media space. Hyper-targeting and focusing on developing programs and content for niche digital audiences and influencers is critical for social media success in Asia, and the organisations that have mastered this concept will continue to make great strides and succeed.”

Why should we read your chapter?
ZN: “Asia is an endlessly diverse and fascinating region, with half the world’s internet users and some of the most dynamic and active social media markets. Asian technology companies are increasingly leading innovation in the social media space, and to ignore how social media is developing in Asia as a region, and in giant online markets such as China, India, Japan, Korea, Indonesia and others, is to miss a huge part of the story of social media and its impact on brands and consumers around the world.”

For more information: http://www.socialmedia-mba.com

To order a copy: http://www.amazon.co.uk

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