May 2012
8 posts
11 tags
Using the Social Web Smartly in Asia Pacific -...
Hong Kong, June 1, 2012
By Zaheer Nooruddin – Lead Digital Strategist, Asia Pacific
The Social Web (aka. Social Media) is an increasingly complicated and cluttered space. As the Social Web matures, many of us find ourselves having already experimented with new apps, platforms and sites.
This rapid adoption of new platforms and social technologies has led to multiple profiles and presences -...
6 tags
Social CRM, getting the basics right in Asia...
In Asia, we think a lot about customer relationships online and how to best use social media in our Asia Pacific markets to create authentic and sustainable connections – through digital storytelling – in order to build loyalty and advocacy for the brands, organizations and companies that we represent. Customer Relationship Management (CRM) has always been a challenging field for companies, and...
9 tags
India, social media coming into its own and the...
Being Indian as I am, when I take a look at the country’s fascinatingly diverse and colourful digital and social media ecosystem, it reminds me of what is to me the most striking feature of modern India herself today: A nation poised on the cusp of unimaginable transformation, with limitless opportunities and possibilities ahead… if only…
Today there are approximately 120 million Indians online....
6 tags
Just How Influential Are You? Social Influence in...
Hong Kong, April 18, 2012
The fact of the matter is that the notion of “Influence” can be a tricky thing… Ask yourself these questions: What does it mean to be influential? Is influence in social media and online about the number of followers that a brand has?
Having a sizable community to engage with and who engages back is certainly critical to social media influence. Does it also matter on...
5 tags
China’s Wei-people and Wei-influencers: Weibo...
China’s ‘Wei-people’ and ‘Wei-influencers’: Burson-Marsteller China’s new Weibo Social Media Strategy
Beijing, February 29, 2012 – Who are China’s ‘Wei-people’ and ‘Wei-influencers’? Burson-Marsteller today announced the expansion of its fully-integrated social media and digital content marketing services in China. The leading global PR and communications consultancy firm, with five offices in...
4 tags
Engagement in Social Media Conversation is Most...
By YUE Wei, published March 2012 edition of Asian Business Leaders
“For the 27 years that we’ve been in China, our job remains the same: to listen to our clients and their target audiences, get clients’ information to these target audiences, and create powerful and trustworthy relationships between them,” said Chris Deri to summarize the role of Burson-Marsteller in China.
Chris Deri stressed...
8 tags
Social Media Strategies for Leading Brands. Zaheer...
Join Zaheer Nooruddin, Lead Digital Strategist at Burson-Marsteller Asia-Pacific at two sessions at the Internet Show Asia 2012 on April 26:
- Session 1: “Creating Digital Content to Build Connections and Develop Customer Relationships”
- Session 2: “How to Optimize Video Delivery for Consumer Satisfaction”
Click here to watch the video
In the digital age, all businesses need to...
March 2012
1 post
14 tags
Brands Rush to Tap China's Digital Boom - Zaheer...
[“A big concern luxury brands do have with the social media space is if they enter a platform like Weibo, for example, are they on the same playing field as every other brand and what does that do to their brand equity and their brand image?” said Zaheer Nooruddin, the lead digital strategist for public relations firm Burson-Marsteller’s Greater China operations.]
By LARA FARRAR
SHANGHAI — There...
February 2012
3 posts
16 tags
China’s Wei-people & Wei-influencers:...
NEWS RELEASE
New social media guidebook co-authored by Zaheer Nooruddin, D/BM’s head, and Leon Zhang, D/BM’s China Digital Strategy and Insights Lead, lays out actionable steps for managing corporate reputation online in China.
Beijing, February 29, 2012 – Who are China’s “Wei-people” and “Wei-influencers’”? Burson-Marsteller today announced the expansion of its fully-integrated social media and...
3 tags
8 tags
January 2012
6 posts
5 tags
6 tags
Social Media MBA - talking Asia by Zaheer...
Zaheer Nooruddin is a co-author of the new book ‘The Social Media MBA’ published by Wiley and his chapter is called ‘Digital Dragons, Elephants and Tigers’ explaining social media trends in Asia.
It’s a fact that companies so far have only scratched the surface of what can be achieved with social media and this is first book for the experienced social media professional that...
About as helpful as you can be without being any help at all http://t.co/xLpEdKSd
Oh Fortune!
December 2011
31 posts
4 tags
Dan Mangan interview Berlin Kreuzberg Dec 2011
Oh Fortune!
End and start again http://t.co/WeqTGCUi
Kagoshima, the biryani of ramen
Middle Class Men http://t.co/butSWzj0
ར་མོ་ཆེ་དགོན་པ
The fourth candle http://t.co/lCrl8VhM
10 tags
Zaheer Nooruddin China Social Media Landscape 2011
We recently compiled a bunch of our digital and social media insights in 2011 into a report.
We thought it’d be good to share this with you since China is so dynamic, and so filled with digital and social media marketing and communications for reputation and crisis management opportunities, that it might be useful to consider. We hope you enjoy reviewing it as much as we enjoyed putting it...
RT @monaeltahawy: One finger typing, I finally wrote my 1st piece on what happened to me in Cairo in November. Dedicated to the fuckers …
TAPAS w Ta san, temprenilla, patatas bravas, pata negra, at Tapeo de tapas y vino on Hollywood Rd http://t.co/xFY5KrOV
The rock http://t.co/y54zA8Gu
1 tag
Knowing how beautiful. The holy bow.
I sent you a poem of
love little dish-dash lines
zim zammed, a thousand
wonderful things
Singing in the mountains
my old friend I wept so
deeply in all that snow
knowing how beautiful
These latest visions
with or without me
slipping and sliding
your way back bet-
-ween those holy
juniper trees with no
end in sight, going
beyond yourself to
Become the World.
Zooropa
Brain of J / Given to Fly
1 tag
The first snow http://t.co/GiSuVwmu
this world is filled with babas
Seeing everything http://t.co/Hv6ocVYS
Can we talk about this? #DV8 http://t.co/hpfUbyU5
zoo station
Parkour Gaza http://t.co/Gy7V1wlg China http://t.co/pezj5A7E and Japan http://t.co/rD7jAOGX
A hot damn sort of day
Looking at photos of world cities. Mumbai in 2012 looks exactly like Hong Kong. In 1946. Who said time travel was not possible
Hung Hom looks just like Bombay Central
2 tags
Fried spicy lotus root with the memory of ten thousand sweet hearts at 鼓楼 http://t.co/piucQ1ig
Sushi-O, ichiban!
The Social Media MBA: Lesson 12 – Zaheer Nooruddin, @zooruddin, @sm_mba | Christer Holloman | http://t.co/r5TV4XyM via @SkyNewsBlogs
RT @ElvisinBeijing: Business owners, no need to get distracted by “brand speak”. Be practical, be brave, by all means, be a brand advoca …
9 tags
Snow in Beijing http://t.co/fEA9movE
Driving around Jianguomen in Beijing, in a taxi driven by the worst driver in North China, looking for “a tall white building.” Just amazing
November 2011
32 posts
RT @leeclowsbeard: How powerful is branding? Nobody wants a Charlie-in-the-Box.